Transat Elevation Program x AI (Phases 1 & 2)
The Challenge
Transat is accelerating its digital transformation through the Elevation Program, a company-wide initiative designed to drive the execution of its strategic plan, optimize overall efficiency, and ensure long-term profitable growth by implementing improved tools and processes for its teams. Four strategic areas of the program will be addressed with AI: revenue management, aircraft maintenance, crew planning and marketing. AI models will be used to implement dynamic pricing, predict maintenance needs, optimize crew scheduling and personalize customer engagement. These initiatives are expected to improve profitability, resilience, and customer experience while supporting the growth of Canada’s AI ecosystem.
“Leading a transformation of this scale is about more than adopting new technologies; it’s about rethinking how we deliver value, drive innovation, and bring an entire ecosystem forward through collaboration and vision.”
– Marc-Philippe Lumpé, Chief Operations Officer, Transat
Investment
$
2.2
M
Scale AI investment
$
10.2
M
Total investment
Partners
