Flyer Production Automation

The Challenge

TC Transcontinental is a leader in retail services and printing in Canada and flexible packaging in North America, and the leading Canadian French language educational publishing group. TC Transcontinental aims to automate its manual flyer content production process using AI. Producing flyer content currently involves dozens of employees, spans up to 12 weeks, and includes complex steps such as ingesting promotional content from clients, building layouts, validating copy and pricing, and coordinating translations and reviews. In Phase 1 of its AI transformation, TC Transcontinental is deploying three tools: (1) automated data ingestion and validation of product details and images across multiple client formats, (2) AI-generated flyer drafts that interpret client specs and auto-layout page elements, and (3) automated copy review to detect grammatical, pricing, and formatting errors. These tools are being integrated into existing workflows to deliver faster production times, reduced manual workload, and improved accuracy, cutting flyer turnaround by weeks and significantly lowering error rates.