Many find it hard to resist explaining how their product works. Often, it’s simply a matter of comfort: they know the technology inside out, but are less practiced at marketing and selling. For others, it stems from a deep sense of accomplishment and a natural desire for others to appreciate their work. Yet, most audiences aren’t looking for a technical exposé. At the opposite end of the spectrum are entrepreneurs who hold back too tightly, fearful that their ideas may be stolen. As a result, they also fail to make the desired impact. Both instincts are natural, but neither serves your startup well.
But recognizing these tendencies allows you to channel your enthusiasm into communication that will resonate with your audience. Preparation and the right habits can help you speak confidently and openly about your business, while still protecting what matters.