Optimizing content production with generative AI in events
The Challenge
This initiative led by Dialog Insight aims to revolutionize content production in the event marketing sector through the integration of generative AI. The project addresses key operational challenges faced by event organizers and marketers, including inefficient segmentation, manual content creation, limited personalization, and rigid campaign design workflows. The suite of AI-powered tools within its SaaS platform will streamline and enhance marketing operations. These include natural language-based segmentation, automated multi-channel content generation, dynamic interest profiling from user behavior and unstructured content, and a virtual assistant for designing personalized customer journeys. The solution will enable faster campaign execution, deeper audience targeting, and greater adaptability to market shifts.
“Integrating generative AI into marketing is not just about automation—it’s about creativity at scale. This initiative empowers organizations to connect more meaningfully with their audiences while transforming how campaigns are designed, personalized, and delivered in an ever-evolving digital landscape.”
– Pascale Guay, CEO, Dialog Insight
Investment
$
0.7
M
Scale AI investment
$
2.2
M
Total investment
Partners
