Smart Persona
The Challenge
Smart Persona modernizes how consumer research is conducted. Traditional methods are often slow and costly, making it difficult for organizations to respond quickly to changing market conditions. Smart Persona uses artificial intelligence to create a synthetic population of adults across North America and provides tools to conduct virtual interviews, concept tests, and quantitative surveys. This platform offers a faster, more flexible, and more affordable alternative to conventional research, giving companies reliable data to refine their marketing strategies and test ideas through an intelligent, agent-driven workflow.
“The Scale AI investment validates our strategy of pre-building multi-functional agents, allowing us to rapidly embed intelligence into internal and client workflows. Smart Persona is a scalable, homegrown accelerator that modernizes consumer research and supports our mission to empower team members and make quicker, more human-centered decisions.”
– Ryan McCracken, President, Integrated Digital Experiences, Plus Company
Investment
$
1.2
M
Scale AI investment
$
4.3
M
Total investment
Partners
