The Challenge
SOM Inc., a leading Quebec-based market research firm, supports decision-making across 23 industries through high-quality data and analysis. SOM delivers strategic insights through surveys, focus groups, and tailored reports. However, manual tasks like report writing, proposal drafting, and questionnaire design consume over 29,000 hours annually, creating bottlenecks in productivity and responsiveness. The SOMGEN project introduces generative artificial intelligence to automate key operations. By streamlining time-intensive processes, SOM will accelerate delivery, enhance quality, and strengthen its leadership in the Canadian market research industry.
“With SOMGEN, we are integrating generative AI into the core of our operations—automating the production of research tools and deliverables to reduce delays, improve consistency, and better serve the growing demands of our clients.”
– Julie Fortin and Jean Bayard, copresidents of SOM
Investment
$
0.4
M
Scale AI investment
$
1
M
Total investment
Partners
