Artificial intelligence is transforming every industry, but it also presents a new challenge for organizations developing innovative solutions: how do you convince a customer, investor or partner of your technology’s value without revealing what makes it unique? In the AI industry, many organizations fall into one of two traps. Some tend to explain their expertise in exhaustive detail, while others withhold too much information for fear of being copied, making their value proposition difficult to understand. In both cases, this can hinder relationships with customers and business partners.
What truly matters is not explaining how the technology works, but why it should be adopted and the value it delivers. This is precisely what Todd Bailey will explore during his session at ALL IN 2026.
Todd Bailey, ChiefVice President, Intellectual Property Officer and General CounselLegal Affairs at Scale AI, is a lawyer and strategist specializing in intellectual property. He works with entrepreneurs and business leaders to help them recognize intellectual property as a core business asset, one that should be integrated into growth strategies from the outset rather than viewed as a by-product of development. His goal is to make intellectual property and data management strategies practical, accessible and actionable, enabling leaders to leverage their business instincts to build an integrated IP and data strategy.
During this session, attendees will learn how to distinguish between information that should remain confidential and information that can be shared to effectively communicate the value of a product. The presentation will cover the role of trade secrets, the key risks associated with unintended disclosure, and best practices for protecting strategic assets while continuing to grow a business.
Participants will leave with practical guidance on how to better align their presentations and conversations with customers, partners and investors, communicating value without revealing confidential information or compromising their competitive advantage. These insights are equally valuable for established companies and startups alike.
To learn more about this topic, we invite you to download the white paper 15 Ways to Demonstrate Your Value Without Revealing Your Secrets, and register for ALL IN 2026 to attend the session.